Emails have been used for quite a long time and almost every user uses them often. 4 billion, yes this is the reach of emails, quite surprised?Ī common misconception in the marketing world is that social media has a better reach than emails, but it’s not. That’s quite a reach for a marketing platform.īut what many people don’t see is the reach of emails.
Social media users have reached a whopping 3.7 billion. Emails have greater reachĪnother importance of Shopify email marketing is it has better reach. So, there you go, this is another major reason why Shopify email marketing is necessary for your store. Reports say that emails, in general, have a 79% delivery rate and have a higher conversion rate than social media. And let us not forget that you can personalize your emails with amazing WordPress plugins to entice your customers. If you are launching your new business then eCommerce email marketing can make wonders for you.Ī recent study says that eCommerce email marketing is one of the effective tactics for lead generation and customer acquisition.Īlso, while acquiring new customers, social media doesn’t perform quite well like Email marketing.īecause email marketing is more direct, it falls right into your customer’s inbox, so the engagement is high.
It allows eCommerce store owners to engage with hundreds of customers within seconds and with minimal cost. The first reason as to why email marketing is necessary is that it is one of the most cost-effective marketing platforms.
Why is email marketing necessary for your Shopify store?Īlright, as of now, we have seen what is email marketing and how it works, but the question that many eCommerce stores ask is why do I need it? Is it necessary for my store? There are some crucial KPIs that you must track which we will discuss below.īy tracking these KPIs, you can re-strategize your marketing strategy and streamline your campaign once again. Once your eCommerce email marketing campaign is live, you have to constantly track its metrics to see what is working for you and what’s not. Availing ESPs is one of the best email marketing practices. It is recommended to devise a proper Shopify email marketing strategy beforehand.Īt last, you can find a good Email service provider to send your emails effortlessly. Secondly, you create your assets(newsletters, templates, etc.) that you are going to send to your customers. You can keep adding members to the list as your campaign goes on. Firstly, you build your email list of your potential customers who are likely to become your loyal ones.
SHOPIFY EMAIL NEWSLETTERS SERIES
How does eCommerce email marketing work?Įcommerce Email marketing works in a series of processes. Welcome email, Transactional email, Referral email, Thank you email are some of the emails that merchants send as part of their eCommerce email marketing strategy. The reason why Ecommerce Email marketing on Shopify is more favorable among other marketing mediums is because of its cost-effectiveness and flexibility. It is the process of sending emails to prospects in order to interact and engage with them.Įmails help eCommerce stores to convert their leads into buyers and then into loyal customers through personalized interactions.
SHOPIFY EMAIL NEWSLETTERS HOW TO
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